Overview
What is Fore! Marketing?
| Fore! Marketing is an online application that sends e-mails directly to a golf course's database based on the criteria and campaigns set up by the golf course managers. Once set up, the application automatically sends e-mails without interaction from the staff. For more information on Fore! Marketing, including how to set it up, watch this video by clicking here. |
What is required to use Fore! Marketing?
| Fore! Marketing requires Fore! Internet. Fore! Marketing will not work with Fore! Internet Basic. The required software version is 12.0.18 or newer. We recommend your course runs at least version 12.0.18 or newer so you can take full advantage of all the new features Fore! Marketing has to offer. |
What version of Fore! Reservations needs to be installed?
| Fore! Marketing requires version 12.0.18 or newer. If a course tries to turn on Fore! Marketing with a previous version the following message will be displayed: "We were unable to turn on your Fore! Marketing system due to an incompatible Fore! Reservations software version. You must upgrade your core Fore! Reservations software before the Fore! Marketing system can be turned on. Please contact Fore! Reservations Support for help on upgrading your system. If you feel that you are receiving this message in error, please re-sync your Fore! Internet and try turning on Fore! Marketing again." |
What do I need to do to setup Fore! Marketing?
| The setup is done through a wizard on your Fore! Internet Dashboard. You will setup the various campaigns, as well as turn them on or off on the dashboard. Click here to learn how to create a Fore! Internet Dashboard account. |
Is there an additional charge for Fore! Marketing?
| Fore! Marketing costs $500.00 per year. It includes the Birthday, Defector, Thank You, and Promotions Campaigns, as well as the On Demand Email Server and Fore! Outing. Please contact the Fore! Reservations Sales Department at
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or call 630.789.9705 for more information. |
What if I am a tee sheet only customer?
| Fore! Marketing does work with tee sheet only customers. However, all email campaigns will be based only on reservations made, not on any point of sale transaction. |
What if I am a point of sale only customer?
| Fore! Marketing does work with point of sale only customers. However, all campaigns will be based on point of sale transactions and will not look at any reservation information. |
Do I have to setup Fore! Marketing from year to year?
| No. Fore! Marketing will continue to utilize the same settings from the previous year. You can edit the campaigns at any time from the Fore! Internet Dashboard. It is recommended to revisit your settings and campaigns on an annual basis to make any changes necessary. |
Do I ever need to inactivate the Fore! Marketing application?
| The on/off switch in Fore! Marketing allows you to begin the setup of campaigns without starting them right away. Once your campaigns are setup, there is no need to turn off Fore! Marketing as a whole. If you want to postpone an individual campaign, you can turn off that campaign by cliking on the desired traffic signale to turn it red. The main Fore! Marketing light needs to be green for Fore! Marketing to be running. If this light is red, it will overrule any green lights for the campaigns. |
Do customers have to enroll in each Fore! Marketing campaign separately?
The option to enroll in all campaigns is available on the Fore! Marketing Enrollment Page which should be published on your website. This form automatically enrolls each customer into your database, allowing them to receive Birthday, Thank you, and Defector e-mails, as well as any special offer or promotional e-mail.![]() ![]() |
General Setup and Procedures
How do the e-mails go out?
| All Fore! Marketing e-mails sent via the Fore! Internet Dashboard are sent from Fore! Reservations servers, but will include your facilities information and appear to your customers as though it was sent from your course. Go to general settings on the Fore! Internet Dashboard to change the e-mail address from which the e-mail is sent. |
When do the e-mails go out?
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Can I change any of my Fore! Marketing settings after the initial setup?
| You can modify any of the Fore! Marketing general settings as well as any of the automated e-mail marketing campaigns after the initial setup. Changes will apply to all e-mails created through Fore! Marketing moving forward from the time of the change. In the automated campaigns changes must be done manually month by month.
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Can I choose not to run one of the campaigns?
Yes. You have the option to turn off the Birthday, Defector, or Thank You Campaign. While not suggested, any campaign can be run independently of the others. Simply navigate to the Fore! Marketing section of the Dashboard and click on the desired traffic signal to turn it to red. We recommend using every campaign to build your customer base, drive internet rounds, and generate revenue. |
Can I create my own e-mail templates in Fore! Marketing?
| Yes. Custom e-mail templates can be created from scratch in any campaign’s template editor, or you can start with a pre-made template from our Template Library. |
Can I regulate e-mails sent by Customer Type?
| Yes. Rules can be setup to regulate e-mails sent by Customer Type (i.e. members and non-members). Click here for Push Profiles procedure to setup the necessary rules. |
How do I send an e-mail in Fore! Marketing On Demand?
Follow these steps to send out an e-mail through Fore! Marketing On Demand: 1. View | Marketing Email 2. Hit “OK” 3. Check “Newsletter” 4. Choose which customer types and categories you would like to send the e-mail too 5. Choose OK 6. Choose Upload 7. Dashboard.teeitup.com will automatically pop up on the screen or web browser 8. Log on to the dashboard using your e-mail and password 9. Chose “History” to edit and send out an e-mail that you have created in the past OR choose “Library” to view a list of pre loaded templates 10. If you chose Library, click the drop down menu to view pre loaded templates based on holiday 11. Hit OK once you find the template you want to use 12. Change the subject line of the e-mail 13. Choose the “Toggle Full Screen Mode” icon on the tools screen (bottom left icon two left of the word “HTML” 14. Make edits to the e-mail as you wish, all fields that have the hashtag #! will automatically load your information 15. When edits are complete, choose the same “toggle fullscreen mode” button 16. Hit next 17. Hit next again 18. Choose the “preview” button to send a preview e-mail to yourself 19. Choose “Now” to send out the e-mail now to all of the customers 20. Hit Save on the next step 21. Your e-mail will be sent out through the On Demand E-mail Server 22. Close out of the dashboard 23. When you go back to Fore! You can hit Okay | Cancel | Exit |
Can I change a Promotion Campaign or On Demand E-mail after the initial setup?
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How are new customers added to the Fore! Marketing program?
Core database software: Any time a customer gives your facility his or her e-mail address, the core application will send that customer to Fore! Marketing during the next full Fore! Marketing sync.
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Where do I find the Birthday Club and Mailing List signup forms for my website?
1. Login to your Internet Dashboard 2. Go to Fore! Marketing 3. Select Settings 4. Locate the Enrollment URL under Style Settings 5. Send this URL to your Website Provider to be published on your course's website |
In the General Settings it is asking for my header URL. What is this and how do I get the URL for it?
| A header is an image that typically includes a photo and logo to brand your course. In Fore! Marketing the header image size varies depending on the template. To get the URL for the header, right click on the image then choose Copy Image Location (i.e. Right click | Properties | Copy URL). Paste this URL into the header image section in General Settings. |
How do I create and ring-in Fore! Marketing Coupons?
Creating Fore! Marketing Coupon Terms and Conditions: 1. Log on to dashboard.teeitup.com 2. Choose Fore! Marketing 3. Choose “Settings” 4. Go to Coupon Settings 5. Enter in terms and conditions that will be displayed on every coupon sent through Fore! Marketing. 6. Choose a coupon header image that is 536 x 90 pixels. If you would like a free coupon header image designed for your course, contact the This e-mail address is being protected from spambots. You need JavaScript enabled to view it ! ![]()
1. To create a coupon in any Fore! Marketing campaign (Birthday, Defector, Thank You or Promotions Campaign) choose the checkmark next to either “All Customers” or whichever customer type you have set up. 2. Choose the star icon to show coupon details 3. Choose the offer you would like to give 4. Choose when the offer expires 5. Choose the Item ID of that offer (this will match the “Sales Item Number” in Fore! Sell) ![]() 6. In the e-mail creation step, be sure to choose from the drop down “Replacement Tag” option #!offerlink#!. This offer link will generate “click here to obtain coupon” and prompt your customer to print out the offer. ![]() Ringing in a Fore! Marketing Coupon/What does my Marketing Coupon look like?: 1. In Fore! Reservations, go to View | Shopping Cart 2. Scan the customers left bar code first (this will bring up the customer’s name into the shopping cart) 3. Scan the right barcode that will ring in the sales item. |
How do I change the image on the offer coupons sent through Fore! Marketing?
1. Login to your Internet Dashboard 2. Go to Fore! Marketing 3. Select Settings 4. Scroll down to the bottom of the page to view your Coupon Settings 5. Browse your computer for the Coupon Header Image you would like to use to customize your offer coupons (remember this image should be 536 x 90 pixels) |
Do the coupon offers ever expire?
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Where can I obtain Fore! Marketing statistics?
| You can view statistics for Fore! Marketing in the Fore! Internet Dashboard. These statistics can be found by clicking Fore! Marketing, then Statistics. |
Where do I find the number of offers sent and printed from my automated Fore! Marketing Campaigns?
1. Login to your Internet Dashboard 2. Go to Fore! Marketing 3. Select Statistics 4. Scroll down to the section titled Campaign Activity 5. Enter the specified dates you are searching for 6. Select Refresh Stats |
Where do I find the total number of mailable e-mail addresses in my database?
1. Login to your Internet Dashboard 2. Go to Fore! Marketing 3. Select Statistics 4. Scroll down to the section titled Email Overview |
How do I change the e-mail address that my Fore! Marketing e-mails are being sent from?
1. Login to your Internet Dashboard 2. Go to Fore! Marketing 3. Select Settings 4. Update the Email field under Course Details 5. Scroll down and select Save Settings |
How do I troubleshoot a customer who did or did not receive an e-mail?
1. Login to your Internet Dashboard 2. Go to Fore! Marketing 3. Select Statistics 4. Enter the customer’s e-mail address in the Customer Email Address field 5. Select Get Details This will return the details of the customer’s email history. As long as the customer is mailable and the correct e-mail address is in the system, he/she should be receiving the appropriate automated e-mails you have setup for your golf course. If your customers are not receiving the e-mails that were sent from the system, ensure that they are checking their junk and spam folders. Also, make sure that they have added your golf course’s e-mail address to their contacts list as a safe sender. |
If someone replies to an e-mail where does that go?
You will designate an e-mail address on the Fore! Internet Dashboard under the General Settings tab in Fore! Marketing, under Course Details. This e-mail address is where all replies will be sent. While the Fore! Reservations servers send the e-mails for Fore! Marketing, it is your e-mail address that will appear as the From and Reply-To address.![]() ![]() |
How do Fore! Marketing bounce backs get handled?
Fore! Marketing takes care of all bounce backs for you. There are also tools you can utilize to update your local Fore! Reservations customer database. You can view a list of bounced e-mail addresses on the Fore! Internet dashboard. Go to Fore! Marketing and then click on Bounce Backs.![]() ![]() These e-mails are not immediately removed from your Fore! Reservations customer database. However, you have the option to run a temporary bounce back patch which can be completed by following the procedures for Windows XP or Windows 7 & Vista. This enables you to add a customer pop up note for customers with bounced email addresses so your staff knows to ask them for an updated email during their next visit. |
How do I remove a customer from receiving e-mails?
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What should I do when someone e-mails me to be removed from my e-mails?
Every email sent through Fore! Reservations (Fore! Marketing and Local E-mails) has a removal link for your customers to unsubscribe. Our best practice for removing a customer from mailings would always be to uncheck that customers mailing flag in your customer database. Directions: E-mails sent through Fore! E-Marketing Tool Removal P.S. If you do not wish to receive any offers in the future, please reply to this e-mail with 'remove' in subject line or contact us with customer number T3399350 at Fore! National Golf Course, 200 S. Frontage Rd., Burr Ridge, IL, 60527, (630) 789-9705. When the customer chooses to unsubscribe from your e-mail database using the E-Marketing tool, he or she will click the link that says “remove” and be taken to their default e-mail client. At that point, all the customer needs to do is hit “send e-mail” and it will send an email to your reply to e-mail address. What is my reply to e-mail address? When you receive an unsubscribe email, it will take one more step to remove that customer from e-mail mailings. You will receive an e-mail with the customer ID of the person who would like to be removed, as well as their e-mail address in the “from” line. You will want to find this customer and uncheck his or her customer mailings flag. This will ensure that this customer is removed from your customer database and internet based marketing e-mails. Where is the customer mailing flag? E-mails sent through Fore! Marketing (Any Automated or Dashboard E-mails) This message was intended for This e-mail address is being protected from spambots. You need JavaScript enabled to view it . If you do not want to receive e-mail messages from Conroy Golf Club in the future, please use the following link to unsubscribe. https://www.teeitup.com/promo/manage.pl?id=60610_1EBidq4Gq6iG2Dom9b4rY For details regarding our e-mail policies, or if you are having trouble unsubscribing, please contact us through e-mail at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it , by phone at: 630-789-9705, or by mail at: 200 S. Frontage Rd. | Burr Ridge, IL 60527 The customer has the option to follow the unsubscribe link and unsubscribe from the Birthday Club, thank you e-mails, valuable offers (this include the defector and promotions campaign), and they also have the option to stop ALL e-mails from the facility. If a customer calls and asks you to remove their e-mail from their mailing list, best practice would be to have them unsubscribe from their own computer using the unsubscribe link. If you would like to remove that customer yourself, do not just delete the customers e-mail address in your database, you will want to uncheck that customers mailings flag to ensure they never receive an e-mail from the facility again. I can’t find this customer's e-mail address in my system. If you cannot find the customer's e-mail address in the system, he or she has been merged with another customer. In a case like this, you have the option to do the following: 1. Ask the customer to “auto” unsubscribe through his or her e-mail. 2. Add the e-mail address back into the database and uncheck the mailings flag. What is my reply to e-mail address? In order to best manage your e-mail marketing database, make sure you have a reply to e-mail that you check often. This e-mail will receive replies and removals from any e-mail sent through Fore! Reservations. There are two places that you want to define your reply to e-mail address. 1. File | Setup | Options | Choose No | Change the Reply to Email | OK | Log out of Fore! | Log back in 2. If you are running the Fore! Marketing product, using the promotions campaign or On Demand, go to dashboard.teeitup.com | Fore! Marketing | Settings and check the e-mail address. This will be both your “from” and “reply to” e-mail for all online marketing efforts. ![]() Where is the customer mailing flag? The customer mailing flag is in each profile (View | Customers). Find the customer in your Fore! Reservations Customer Database and hit “change” to edit. You will find the “Mail” button on the middle right of the general tab for that customer. When a customer requests to be removed from mailings his or her mail flag should be unchecked. ![]() |
Birthday Campaign
What is an effective Birthday offer?
| It is recommended that your offer adds value as opposed to an offer that discounts your green fee. Four rounds for the price of 3 has shown to be an effective Birthday offer that avoids heavily discounting your green fee and enables the Birthday golfer to play for free with three of his/her friends that pay your rack rate. A complimentary Birthday lunch, free range balls or cart with the purchase of a round can also be effective in enticing golfers to celebrate their Birthday at your facility. Offers can always be changed, so utilize Fore! Marketing Statistics to track your individual course's offer success and make changes as needed. Click here to visit the Fore! Marketing Best Practices webpage for more tips on the Birthday Campaign. |
How can I get a Birthday Club link put on my website?
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I already have a Birthday Club at my facility. How should I start the new Fore! Marketing Birthday Club?
| All customers with a birthday in your database will automatically be enrolled in the Fore! Marketing Birthday Club. Add the Fore! Marketing enrollment link to your website and e-mails to promote the new Birthday Club and increase customer participation. |
How should I send out Birthday offers for those months that I am closed?
The birthday offer and delivery date are customized on a monthly basis when the campaign is set up. You will have the option to choose to send the offer before, after, or on the customer's birth date.
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How can I tell if someone is enrolled into the Birthday Club?
Log into the Fore! Internet Dashboard, go to Statistics, type in the customer’s e-mail address under Customer Details, then click “Get Details.” This will provide the details of the customer’s latest activity at the course and his or her enrollment in the various Fore! Marketing campaigns. |
Can I resend the Birthday Club invite e-mail?
| No. You cannot resend the Birthday Club e-mail. If a customer asks why he or she did not receive the Birthday Club e-mail, look up their customer details to ensure that they are in the club. If your Birthday Club e-mails send in the days before a customer’s birthday and the customer signed up inside that threshold, the birthday club e-mail will not be sent until the following year. Honoring the offer can be done at your discretion. |
Can I choose not to run a Birthday Club?
| Yes. In the latest version of Fore! Marketing, you have the option to not run a Birthday Campaign. You are able to run the Thank You Campaign, Defector Campaign, Promotions Campaign, or Touch Screen Kiosk without running a Fore! Marketing Birthday Club. |
Defector Campaign
What is an effective Defector offer?
| It is recommended that your offer is valuable and enticing for your customers without offering steep discounts. It is also recommended taht the offer increases in value per each defector level. For example, a 30 day defector could be a complimentary cart, a 60 day defector offer could be a 3 for 4 tee time special. Offers can always be changed, so utilize Fore! Marketing Statistics to track your individual course's offer success and make changes as needed. Click here to visit the Fore! Marketing Best Practices webpage for more tips on the Defector Campaign. |
What constitutes a customer to be flagged as a defector? If a person does not show for their reservation, is that person still considerd for the Defector Campaign?
| A customer is flagged as a defector if their last purchase or reservation was over the desired defector level in the past and they do not have a reservation in the future. If a customer does not show for their reservation, he or she must be marked as a no show or removed from the tee sheet or they will be flagged. |
Can I customize the number of days for the Defector Campaign levels?
Yes. You can set the desired defector levels for your facility’s Defector Campaign.
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How does the Defector Campaign work? Won't it keep sending e-mails to all those customers monthly?
| The Defector Campaign determines every customer that made a reservation or had a point of sale transaction at your facility. From that list, it will send an e-mail only to those customers who have not had a reservation or point of sale transaction since the number of days you determined constitutes a defector. |
If I am closed for part of the year how can I setup the Defector Campaign so it doesn't send to people who haven't been here when I am closed?
The application only sends e-mails to customers that were at your facility. If you are not open in November you will have no customers and thus the Defector Campaign will not send any e-mails in December. The same will be true of January through March if you are still closed. You should turn off those months in the setup.![]() The only time to be exgtra cautious on your setup is during the month that you will be closing. For instance, if you are closing on November 15 for the season but still have the 30 day defector campaign running for November, it will send e-mails to all of your defectors that played in October. While this might be a good idea on November 1 for all those patrons who played on October 2, they only have two weeks to use your offer. Similarly, you will not want to send the players on October 15 an offer on November 14. So it is suggested that you turn off the defector campaign for the month you are closing and all subsequent months until re-opening.
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Thank You Campaign
What is an effective Thank You offer?
| If you elect to attach an offer to a Thank You e-mail, it is recommended that your offer gives customers a reason to return to your facility in the near future. Similar to a Comeback Coupon, by attaching an offer such as receive 10% off your next visit, you can increase the frequency in which golfers play your course. Offers can always be changed, so utilize Fore! Marketing Statistics to track your individual course's offer success and make changes as needed. Don't forget, Thank You emails can be effective in generating positive customer appreciation and loyalty without an offer just by simply saying visit our website or take our survey. Click here to visit the Fore! Marketing Best Practices webpage for more tips on the Thank You Campaign. |
Can an offer be attached to Thank You e-mails?
| Yes. An offer can be attached to Thank You Campaign e-mails. This can be done for every month or on a per month basis by visiting the Fore! Internet Dashboard. |
How often does the Thank You campaign send out e-mails? What customers are included in that campaign?
| Thank You e-mails send the day after a customer visits the facility. Every customer who had a reservation (even if they are not checked in) or made a point of sale purchase will receive an e-mail. If a customer received a thank you in the last 7 days or has a reservation on the tee sheet in the next 7 days the thank you e-mail will not send; this is designed to protect against e-mailing a thank you message to those customers that have a regular weekly tee time. Customers that are marked as no-shows will not receive a thank you e-mail. |
Promotion Campaign
What can I use the Promotions Campaign for?
| You can use the Promotions Campaign to send out any e-mail such as course events, holiday promotions and monthly newsletters. Setup any Promotions Campaign e-mail at any time and select the date the e-mail will actually be sent. Think ahead! The Promotions Campaign is ideal tool to schedule an e-mail in advance and eliminate customers who have a reservation on a specific date (i.e. a tournament). |
How do I send an e-mail in the Promotions Campaign?
1. Log onto dashboard.teeitup.com 2. Choose Fore! Marketing 3. Choose Promotions 4. Choose New 5. Name your promotion and choose the date this promotion will occur. ![]() 6. Choose Add New 7. Step 1: Edit Promotion Email Details
9. Step 3: Edit Email Message
![]() 11. The e-mail will automatically be sent on the scheduled day. |
Kiosk
Is a confirmation e-mail sent when a customer signs up on the kiosk?
| During the setup of the kiosk, you can choose whether or not to send the customer an e-mail right away by attaching an offer. |
What is the Touch Screen Kiosk?
| The Touch Screen Kiosk is a 15" touch screen computer that is designed to efficiently and accurately collect customer data. All data collected goes directly into the golf course's customer database and begins the automated Fore! Marketing process. The kiosk can also operate on a tablet device like the iPad. |
What is required to use a Touch Screen Kiosk?
| An Internet connection and power source are required to operate the Touch Screen Kiosk. The Internet connection can be wireless, enabling the golf course to position the Touch Screen Kiosk anywhere wireless internet is available. The mouse and keyboard are required for initial setup of the hardware. |
How do I get a Touch Screen Kiosk for my facility?
| To order a Touch Screen Kiosk please contact the Sales Team at
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or call 630.789.9705. You may purchase the Touch Screen Kiosk for a one-time cost of $1,250 or you may lease the Touch Screen Kiosk for $250 per lease year. |
Can I change the message on the Touch Screen Kiosk?
| Your Touch Screen Kiosk message can be changed at any time in just minutes right from your Fore! Internet Dashboard. This functionality enables you to correlate your kiosk message with what is currently happening at the facility, whether that be an outing, monthly drawing promotion, bar and grill deal or promoting your Birthday Club. After the message has been changed refresh kiosk to show the new message. To change the kiosk offer: 2. Choose Fore! Marketing 3. Choose Marketing Kiosks 4. Choose to “Edit” an existing kiosk or “Create New Kiosk” to set up a new offer or promotion. ![]() |
Can I take the Touch Screen Kiosk with me to golf shows?
| Yes. The Touch Screen Kiosk can be taken with you anywhere - including golf shows. To operate the Touch Screen Kiosk you need power and an internet connection, so just make sure your golf show booth has both. The keyboard and mouse will be needed for set up of the kiosk. Taking the Touch Screen Kiosk to golf shows is a great way to add new customers to your database. By using a kiosk at a golf show, you will eliminate the time-consuming task of manually entering information from customer information cards that are difficult to decipher. |
A customer signed up to receive e-mails from my course via the kiosk, but I can't find him/her in my database. Where is that customer's information?
| When a customer enters his or her e-mail address and birth date (for Birthday Kiosk only) into the kiosk, he or she is now enrolled in your Fore! Marketing system and is ready to receive all e-mails sent through Fore! Marketing (including Thank You, Defector and Promotions e-mails). The customer will receive one of the previously mentioned e-mails from your course with an offer attached to the e-mail. Once the customer chooses to “Click here to obtain your offer” and logs in to obtain and print their coupon, he or she will be prompted to enter their First Name, Last Name and Phone Number. At that point the customer’s complete profile will drop down into your Fore! Reservations database. If the customer chooses not to obtain the offer at that time, they will continue to receive all e-mails from your course, but will not show up in your Fore! Reservations database at the course until they actually obtain an offer. |



































