Fore! Your Information - Canada - January 2010

HAVE A FORE! RESERVATIONS EXPERT WORK AT YOUR COURSE - Fore! Reservations and the University of Wisconsin-Stout Golf Enterprise Management program have teamed up to provide student internship opportunities at our golf courses this season. The UW-Stout students are taking a Fore! Reservations course this semester and will be certified users of the software by the start of their internship. We are looking to place 25 students in paid internship opportunities for the entire summer or even possibly through the end of October. If you are interested in hiring a future member of the golf industry that has Fore! Reservations software knowledge, and you would like to share your expertise with one of these qualified interns, contact Scott Merchant at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 630-789-9705 and he can put you in touch with UW-Stout's Program Director.

BARTER SURVEY RESULTS ENCOURAGING - Thanks to everyone who completed last month's survey on barter. Your insight and opinions are valued and we appreciate your participation. Eric Claxton, Director of Golf at Wolfdancer Golf Club (Lost Pines, TX), is the lucky winner of a free flight and two night hotel stay in Las Vegas! Upon reviewing the survey results, it was refreshing to learn that only 25% of the courses surveyed use barter to resell tee times, and the majority surveyed understand that barter leads to the loss of control of tee time price integrity. One of the user responses that best summarizes the results of the survey went as follows. "I would rather pay commission than barter my tee times away to a reseller. They seem to turn around and sell the time to MY customers below the market rate. This cheapens my tee time perceived value and lowers its appeal at regular price."

FORE! RESERVATIONS OFFICIALLY LISTED AS PCI COMPLIANT ON PCI SECURITY STANDARDS COUNCIL WEBSITE - After months of development and hundreds of thousands of dollars in engineering and auditing costs, Fore! Reservations is pleased to announce that we are officially listed as a Validated Payment Application that passed the PA-DSS Compliance Assessment. Established by the PCI Security Standards Council, only those listed on the council's website have been evaluated and determined as complying with PA-DSS. To view the Fore! Reservations' listing click here, click Accept, and search Fore! Reservations. We are proud to be the first software provider in the industry to be listed on the council's website, and we encourage each golf course to install the 2010 software version that meets the PCI requirements.

CANADIAN BLACK BOX PROGRAM UPDATE - We are excited to report that a very high percentage of the Canadian customer base has now moved to the Black Box Server and the 2010 PCI-certified software version from Fore! Reservations. There is still time to make the switch and become PCI compliant. If your facility would like to order a Black Box Server contact Mike Reichert of Score Advertising at 204-975-9291 or via e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

2009 REGIONAL USERS CONFERENCES A HUGE SUCCESS - 2009 was a busy year for Regional Users Conferences. Fore! Reservations held twenty seminars all across the United States and Canada that 400 courses and nearly 700 users attended; making this our most successful conference year to date. Attendees benefited from a free day of software training to learn first-hand about the latest and greatest products and services offered by Fore! Reservations. We would like to thank everyone who attended these conferences and especially our host facilities; because without their support our conferences wouldn't be possible. Click here to read attendee testimonials and click here to view conference photos. Keep up to date on future conferences including the 2010 National Users Conference by visiting here.  

NEW YEAR, NEW MARKETING STRATEGY - If your new year's resolution is to implement a better marketing plan than you have in the past, and if you'd like to do a better job of utilizing the revenue-generating features in Fore! Reservations, start the new year off right by joining the Marketing Assistance Program. If your course is interested in the marketing services that Fore! Reservations offers, don't hesitate to register your facility for the Marketing Assistance Program as space is limited. For courses looking to revamp their marketing efforts and benefit from tangible results, the program is a great way to get the most out of your marketing dollars. To register or learn more, please e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 630-789-9705.

UPCOMING EVENTS
PGA Merchandise Show, January 28-30, Orange County Convention Center - Orlando, FL, Booth #2565
Golf Industry Show, February 10-11, San Diego Convention Center - San Diego, CA, Booth #7229

DID YOU KNOW - Did you know the new Promotion Campaign in Fore! Marketing can automate all of your e-mail marketing messages? In your Dashboard go to Fore! Marketing | Setup Fore! Marketing | Promotion Campaign. Call the Marketing Team at 630-789-9705 with any questions.

MONTHLY SURVEY - What was the greatest sports story of 2009? Click here to take the survey.