Fore! Your Information - February 2011
Charity Golf Outing - Registration Closes Today!
The First Annual Fore! Reservations Charity Golf Outing benefitting The Salute Military Golf Association (SMGA) is this Sunday, February 6th at Kissimmee Bay Country Club in Kissimmee, Florida. Click here to register online. The registration deadline is today! 100% of your registration fee goes directly to the SMGA. If you can’t attend but would like to support the SMGA click here to donate online. For event inquiries please e-mail Erin Kopecky at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . We look forward to a great event for a great cause!
Monitor Your Fore! Internet Traffic Light Regularly
The Fore! Internet traffic light (located in the bottom right-hand corner) is indicative of your customers ability to book tee times online. If the light is not green your Fore! Internet is either offline (traffic light is red) or is in 'Internet is Master' mode (traffic light is yellow) which should only be active during after hours. You'll want to reset Fore! Internet right away if you notice a red or yellow traffic light.
To reset Fore! Internet, double-click the traffic light on the computer running Fore! Internet. Click the '+' sign to expand the window | click the 'Shutdown' button | click the 'Set Credentials' button. Within 30-60 seconds you should receive a message saying that the reset was successful. Click 'OK' | click 'Start' and the traffic light should return to green and say 'Running'.
Quickly identifying connectivity issues to ensure golfers can always book online can easily be done by regularly monitoring the traffic light. This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Sales Item Tips For Your Point of Sale System
The start of a new season is the perfect time to organize your Sales Items for optimal point of sale performance! We have three tips to help get you started!
• TIP #1 - Discontinue Unused Sales Items for Better Organization: In Fore! Sell, go to File | Setup | Sales Item (and maximize the Sales Item window). In the lower left-hand corner check the box 'Show All Items'. Scroll to the right until you come to the 'Discontinued' column. Check the 'Discontinued' box for Sales Items you wish to remove and click 'OK' to save changes.
• TIP #2 - Setup Sales Items for Fore! Marketing Offers to Ensure Proper Ring-In: In Fore! Sell go to File | Setup | Sales Item and select New. Insert a description that corresponds to the Fore! Marketing offer (i.e. Birthday Coupon) so your staff rings-in coupons correctly when they are redeemed. This will provide you accurate tracking so you can measure the effectiveness of your offers and revenues generated.
• TIP #3 - Utilize Drop Down Hot Keys for Faster POS Ring-In: In the Shopping Cart click the down arrow in the bottom right-hand corner to 'Show Hot Keys'. Right click on a Hot Key and select Assign Sales Item. Choose your 21 most popular Sales Items for each day of the week so your staff can quickly ring-in items such as green fees and range baskets. Hot Keys can be reassigned at any time, so if you're running a seasonal promotion or weekly special, we recommend using Hot Keys to help improve check-in efficiency! Click here to watch a short video on how to utilize Drop Down Hot Keys.
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American Airlines No Longer Offered On Expedia & Orbitz
If you fly American Airlines don’t look to book online at Expedia or Orbitz any more. The airline recently elected to pull its inventory from third-party travel companies when the travel sites would not adopt a new ‘direct connect’ online booking system favored by American Airlines. The airline claims this reservation model provides customers with a full choice of schedules and fares, access to customized booking options and the best value for their individual travel needs. In its statement online, American Airlines reiterates that the lowest fares and no booking fees can always be found on aa.com. Perhaps this is the start of major airlines following Southwest Airlines proven model of success to brand only its website and offer the best fares only at southwest.com.
Harry's Blog - Google Your Golf Course
This month Harry talks about the importance for golf course operators to examine their business through the eyes of their customers that use Google. He encourages operators to Google their course name and think about how to leverage Google to benefit your business. Click here or the Harry’s Blog button at the top-right hand corner of this newsletter to read his most recent post, share your comments and start a discussion with fellow users.
Did You Know?
Did you know you can merge duplicate customers from the audit window? Go to File | Maintenance | Audit. Uncheck Missing Demographics | Uncheck Credit Card | Check Merge Duplicates | Click OK. This will retrieve your duplicate customers. Click Merge to merge the duplicates or click NextMatch to skip the current merge and go to the next one. This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
What's New
Hire a Fore! Reservations "Expert" at your course! The UW-Stout Golf Enterprise Management Program certifies students as Fore! Reservations users. Hire an Intern for the season: click here to post internships. Hire a graduate for a permanent position: click here to post permanent positions. This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Tip of the Month
Run your 2010 Utilization Report to determine your slowest time periods. Go to View | Reports | Summary | Utilization. Use your Fore! Internet Specials Calendar to setup offers for 2011 based on your findings. The Marketing Team recommends offering a special the hour before twilight since that tends to be a slower time. In your Fore! Internet Dashboard go to Internet Specials | Setup Internet Specials to get started. This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Upcoming Events
• Fore! Reservations Charity Golf Outing - February 6 - Kissimmee, FL
• Golf Industry Show - February 9-10 - Booth #1379
Monthly Survey
Which PGA Tour Player is the best Tweeter? Click here to take this month's survey!
