Fore! Your Information - July 2011
Save Time & Money with the NEW On Demand Email Server
Fore! Marketing 2011 has a new product enhancement that’s available for you to use today! Supercharge your email marketing with the new Fore! Marketing On Demand Email Server that provides your course the ability to send unlimited emails with no restrictions. The On Demand Email Server can replace the cost of your current email service provider, ensures high deliverability, manages bounce backs and removals for you, and sends professionally designed emails that you select from our e-mail template library. The On Demand Email Server is available for all courses using Fore! Marketing at no additional cost.
Fore! Reservations understands the challenges to generate revenue in this current market, especially when so many areas of the country have endured unfavorable weather. Fore! Marketing is a cost effective solution that generates revenue, and with the addition of the email server, also saves you money. By upgrading to Fore! Marketing 2011, you benefit from innovative features that will bring you a greater return on your email marketing! Here are just a few!
Send Unlimited Emails • Automate All Emails • High Deliverability • Setup & Schedule In Advance • Email Template Library • Email Database Growth • Targeted Email Blasts by Customer Type & Category • Bounce Back & Removal Management • Professionally Designed Emails • Convenient & Easy-to-use • No ISP Restrictions • Tee Sheet & POS Integration • Track Real Results • Emails Sent Based On Customer Activity • Outing Promotion Tools • Collect Outing Player Emails • One Database System • Technical Marketing Support
Click here to learn more about Fore! Marketing 2011 and the On Demand Email Server. This e-mail address is being protected from spambots. You need JavaScript enabled to view it ! Have questions? Feel free to contact your account manager at 630-789-9705 or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it so we can run the numbers to see if our solution can save you money this year.
Mark Your Calendars! FREE Regional Users Conferences
Fore! Reservations is heading west this month! California operators are invited to spend a day with us to learn how the software can help you succeed this season. We are targeting the last week in July for a Northern California Regional Users Conference in the Oakland area and a Southern California Regional Users Conference south of Los Angeles. Locations and exact dates are being confirmed and California courses will be emailed next week with conference details. Late Summer and Fall conferences are also in the works. Click here to view the upcoming schedule, to volunteer to host a conference, or to be notified when specific conference dates and locations are confirmed. Make sure to take advantage of these FREE training opportunities in your area!
Track Real Marketing Results with Helpful Reports
July is a great time to see if your marketing campaigns are producing rounds and revenue at your facility. Utilize Fore! Marketing reports as well as the Sales Item Impact Report to accurately track results and help make future marketing decisions. To access your Fore! Marketing reports go to the Internet Dashboard | Fore! Marketing | Statistics (located in the Manage Marketing section). From there you can view charts that detail your email database growth, customer enrollment figures and campaign activity rates to help identify your most successful campaigns. To learn how much revenue your Fore! Marketing campaigns are generating, run the Sales Item Impact Report (found in Fore! Sell) for the Sales Item (i.e. 4th of July Coupon) associated with an email promotion. *Please note, a sales item needs to be setup for each campaign coupon for optimal tracking. Proper counter staff ring-in will ensure accurate results. This e-mail address is being protected from spambots. You need JavaScript enabled to view it with any questions you may have about Fore! Marketing reports.
Users Corner: Three Users Featured in Golf Business June 2011
Fore! Reservations Users continue to cover the pages of Golf Business magazine! Charlie Groff, Owner of Groff Farm Restaurant & Golf Club (Mount Joy, PA) is featured in the article "Seeing Things Differently" where he discusses the creative ways he has been able to cut costs. Also featured is Herb Page, Director of Golf at Windmill Lakes (Ravenna, OH). Herb’s no-nonsense approach to the golf operation is highlighted in the "Rise of the Everyman" article. Awarded the "Bright Idea" of the June issue in "Pumping Up Revenue", Jim Pepple, President of Wyncote Golf Club (Oxford, PA), talks about how he turned empty clubhouse space into a monthly revenue stream.
Harry's Blog - Are You Spending or Investing Money?
This month, Harry encourages everyone to take a closer look at your expenses to determine if the money you are spending is an investment in the future of your business. Click here or the Harry’s blog button at the top-right hand corner of this newsletter to read his most recent post, share your comments and start a discussion with fellow users.
Did You Know?
Did you know how easy it is to setup an Awards Program in Fore! Sell? Foster customer loyalty and generate repeat business in just a few simple steps! Click here to learn how.
What's New
Fore! Marketing features an Image Manager that enables you to browse images on your computer, upload and store them online, and insert images into your Fore! Marketing email templates to customize the look and feel of your automated campaigns. For assistance using this feature, This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Tip of the Month
Run the Utilization Report to determine your slowest times on the tee sheet. Go to View | Reports | Summary | Utilization. Then, create Internet Specials through the Internet Dashboard that appear on your website. Be careful not to discount the times too severly, rather try offering value-added specials like a free lunch at the turn, a basket of range balls or complimentary cart.
Upcoming Events
• Northern California Regional Users Conference - July 2011
• Southern California Regional Users Conference - July 2011
• Arizona Regional Users Conference - August 2011
• Carolinas Regional Users Conference - August 2011
• Tennessee Regional Users Conference - August 2011
This e-mail address is being protected from spambots. You need JavaScript enabled to view it to be notified once dates/locations are confirmed.
View the full schedule and learn more about these great training options!
