Harry's Blog - "Set It and Forget It" - April 2011
Posted in Harry's Blog - Archives
With the busy season quickly approaching for many of our customers, I wanted to take this opportunity to briefly underline the importance of making sure your Fore! Reservations system is set up properly to maximize the benefits available to you. As you saw in this month’s newsletter, brand new features are available in Fore! Internet 2011 so I encourage you to take advantage of this new functionality by upgrading immediately. By completing the upgrade now, you can take advantage of all the new features to help your business increase rounds and revenues over the 2011 season.
Fore! Internet 2011 provides you with enhanced tools to brand your website, improves your ability to control your webpage pricing strategy, adds new innovative booking features to help drive more rounds through your website and new reports to help you better track online reservations made through your website as well as through third-party websites (affiliates). If you are using a third-party tee time reseller, take a look at the Affiliate reports to analyze their success and benefits provided to your operation.
I also wanted to mention that if you aren’t using Fore! Marketing, there’s no better time than now to implement this revenue-generating product. Fore! Marketing is the key to making your Fore! Reservations system a “money making machine” and is a “set it and forget it” product. Fore! Marketing automates all of your e-mail marketing campaigns that are setup in advance, it helps increase the number of customers that receive your e-mails and it leverages your customer database into rounds and revenue increasing the overall effectiveness of your e-mail marketing strategy. We’ve also released a new version, so for those of you that are interested in that upgrade, I encourage you to do so before your busy season begins. Please contact our Marketing Team at This e-mail address is being protected from spambots. You need JavaScript enabled to view it to schedule a time to perform the upgrade.
Set aside some time this month to implement these new products and features. Once you do, you will be better prepared for your busy season and can have the confidence knowing that both your website and e-mail marketing campaigns are set to their optimal level helping your course succeed.
Harry Ipema
CEO, Fore! Reservations
